Reader’s Digest “Bill”: Misleading Marketing
Nolan | August 2, 2009
I loved Reader’s Digest, don’t get me wrong. It’s one of those great bathroom reads, when you need some inspirational stories to get you through the day. However, once my parents’ membership ran out, they (Reader’s Digest) decided to take action to convince my parents that they need more money! I’m going to try a Better Business Bureau claim just for fun to see how far I can take this. Nowhere on the bill does it say that we don’t actually owe money, which makes this marketing scheme even weirder… I’ll keep you posted!
UPDATE: Well, it turns out that my parent’s didn’t check the box to decline RD’s opt-out service. Methinks they need to adjust their “billing” to at least remind someone that they’ve opted-in and can cancel at any time! Props to DayAnne at RD for the quick response and clarification.
Dear Nolan, My name is DayAnne, I work for Reader's Digest.
DayAnne | August 3, 2009Dear Nolan,
My name is DayAnne, I work for Reader’s Digest. I would love to speak with you directly regarding the posted bill you reference above. Can you please email me directly to go over your parents account? I will be able to explain what this bill is that they have received.
I did review your parents account and their magazine subscription was cancelled on July 27, 2009. I can reassure you that there is no balance due on their account and the above bill was a cross in the mail.
I look forward to speaking to you soon.
Sincerely,
Day Anne D.
Senior Associate
Reader’s Digest Customer Care